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Media buyingMedia buying - it's a purchase of advertising spaces from direct owners by advertising agency. Such technology allows using effectively working budget for the purchase of advertising space, which are objectively necessary to our customers for advertising campaign.
The owners of advertising platforms provide us with a number of discounts - for volume, the placement period, a special discount for RA and so on. You can use all these discount if you become a client ADG Media GROUP.
Placement in all the mediaADG Outdoor owns a large format in
the center of Moscow, and ADG media buying is a partner of many owners
of high-quality advertising spaces in all the areas of the capital and
regions. All this allows us to provide excellent options for advertising
outdoor, in print media, radio and internet.
• Advertising in the
press provides a wide range of formats and placement options: from small
ads to the huge ordered articles and large ad units. Cost and
effectiveness of accommodation in the print media depends on the
circulation, the volume of advertising, printing technology and
readership. Press advertising differs in informative, duration of its
action and significant coverage.
• Radio ad is paid according to the
air time (according to the price list) in accordance with rates, tied to
the broadcasting schedule. Radio ads can influence very large audience,
especially in prime-time hours. In addition, the radio in conjunction
with other types of advertising (in the first place, mix with the
outdoor advertising) gives very good qualitative and quantitative
results.
• The Internet ads differ in the interactivity with the
target audience. The popularity of online advertising is growing every
year, thanks to its exceptional effectiveness, unique features of
targeting and developed marketing analysis tools.
We are ready to
consult you in detail on the media buying – whether it is the main
advantages of certain advertising format, terms and conditions of
advertising or specific tasks of the media plan.
Alignment and placement of outdoor advertising
We
provide media buying outdoor advertising in accordance with customer
requirements, available budget and a plan developed by an advertising
campaign - these factors determine the type of advertising media, types
of advertisements, the placement of outdoor advertising (targeted
program), time of placement and other features (lighting, change of the
format).
ADG Media buying allows you to get the best effect of outdoor advertising because of the following features:
-
Wide coverage and the maximum effect. Outdoor advertising in any
district in the required amount due to the vast fund of bought
advertising space. ADG Media – it is any media for acceptable price in
Moscow and regions.
- Time saving. We relieve customers from the
hassle: we accept all the worries about the quality of modules and the
rotation of ads. This greatly reduces the period preceding the launch of
advertising campaigns and ensure its effectiveness.
- Savings.
Wholesale purchase of advertising space is much cheaper than renting
individual points, and the scheme of outdoor advertising alignment,
compiled by our experts, can significantly reduce costs by selecting
only the appropriate variants. Our partners offer us discounts not only
for the volume, but also for the placement period, which also reduces
the cost of services.
- Quality. We develop a unique design for each
media type, ensuring a high quality of printing by a professional
approach to the printing and continuous monitoring of the production
process. Rich experience of our specialists ensures excellent quality of
our services at all levels: whether it is design, print or develop of
our media plans.
Advertising constructions in the center and on the
main highways of Moscow, belonging to ADG Outdoor, give us the
opportunity to conduct detailed advertising campaign using all types of
outdoor advertising. This allows us to cover the widest number of
potential customers, or selectively affect only the desired segment of
the target audience.
Enjoy any media - from posters and city-format
to LED screens and huge roof installations with neon. For each type of
carriers it is possible to develop unique design solutions to increase
the effectiveness of the campaign. ADG Outdoor specialists are ready to
develop a media plan for your campaign with the purchase and use of any
type of outdoor advertising.
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